Value
THE VALUE OF OUR PRODUCTS
Redefining beverage categories to create value and drive consumer interest
We focus on the predominant characteristics, the "selling points" that make our products able to arouse or awaken a new interest among consumers and to satisfy their preferences, expectations and priorities at a further level and in step with the times.
Enhancing sales potencial
We all know the traditional subdivisions of beverages into conventional categories, (be they
water, whiskey or hard seltzer...), but beyond them, we consider the current value of the
products we select more relevant.
For these reasons, when we talk about beverages, we prefer to identify and focus on
categories such as: functional drinks, mood enhancing, alcohol-free, from regenerative
agriculture, eco-friendly, small-batch, expression of cultural identities and local traditions,
premium, top-selling, unconventional, innovative... convinced that reconsidering and
revisiting the boundaries of our sector, will allow us to enter new freshness and vitality, which
will allow us to make it prosper longer and longer.
What they’re talking about food ?
We have successfully reached the right customers. Their approach and strategic support have been key. Highly recommended!
We are very happy with this partnership. A perfect 10!
They understand the market and know how to position brands like ours. Professional, a great commercial partner.
Connecting brands with their ideal audience
We help brands finding their way to market by identifying trends, creating opportunities,
and
driving growth through strategic positioning.
